Last week I pre-ordered the latest Harry Potter book for about $24 on amazon.com.  For some reason I thought I was going to receive the book by the end of the week, and 
before anyone could buy it at the store.  I was disappointed when I realized that the estimated delivery date for the book is July 31 - August 2.  I was even more disappointed when I saw the book for sale at Costco for about $18.  Not only could I have paid less had I bought the book at Costco, but I could have spent my weekend reading the book.  Bummer.
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